Nonverbal Communication as a Key Feature of the Nigerian Print Advertising Text
Vareba Anthony Leva,
Theophilus Singto Mtodagme,
Nwinaene Vivian Peace
Issue:
Volume 2, Issue 1, February 2017
Pages:
1-9
Received:
8 March 2017
Accepted:
31 March 2017
Published:
22 April 2017
Abstract: Based on observations, qualitative content analysis and secondary sources, this paper critically examines the importance of nonverbal communication in the Nigerian mass media particularly in print advertising. Hinging principally on two theories (namely semiotics and structuralism theory), the paper argues that despite the fact that they are difficult to systematically be quantified in a mass communication context, nonverbal cues are very important parts to all media producers’ efforts to convey emotional, intellectual and informational meanings to audiences. In tandem with this, nonverbal communication cues actually pervade the Nigerian mass media production. The paper demonstrates this fact with illustrations from the Nigerian print advertising. It argues that in the Nigerian print advertising text, nonverbal communication is achieved through specific visual compositions and paralanguage. Print adverts often contain a mix of visuals which are/represent indexical or symbolic signs of positive attributes that advertisers seek to associate with the products or services on promotion. Various forms of paralanguage are equally deployed to suggest the benefits and gratification one may derive from consuming the product or using the services on promotion.
Abstract: Based on observations, qualitative content analysis and secondary sources, this paper critically examines the importance of nonverbal communication in the Nigerian mass media particularly in print advertising. Hinging principally on two theories (namely semiotics and structuralism theory), the paper argues that despite the fact that they are diffic...
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Determination of Single Knife Edge Equivalent Parameters for Triple Knife Edge Diffraction Loss by Giovanelli Method
Ezenugu Isaac A.,
Ikechukwu H. Ezeh,
Swinton C. Nwokonko
Issue:
Volume 2, Issue 1, February 2017
Pages:
10-14
Received:
1 January 2017
Accepted:
9 February 2017
Published:
22 April 2017
Abstract: In this paper, the computation of triple knife edge diffraction loss by Giovanelli multiple knife edge diffraction loss method is presented for a 10 GHz Ku-band microwave link. Also, the computation of equivalent single knife edge obstruction that will replace the triple obstruction by giving the same diffraction loss as the dual obstructions is presented. The results shows that for the triple obstructions (M1, M2 and M3) the total diffraction loss is 59.5095778 dB as computed by the Giovanelli method. The individual diffraction loss from obstructions M1, M2 and M3 are 13.3856983 dB, 29.59291 dB and 16.5309693 dB respectively. Furthermore, a single knife edge obstruction located at the middle of the link (dt = dr = 4475m) and with LOS clearance height of 1237.591 m will be give the same diffraction loss as the three knife edge obstructions M1, M2 and M3. Essentially, the line of sight clearance height of the equivalent single knife edge obstruction are much more than the sum of the line of sight clearance height of the three original obstructions.
Abstract: In this paper, the computation of triple knife edge diffraction loss by Giovanelli multiple knife edge diffraction loss method is presented for a 10 GHz Ku-band microwave link. Also, the computation of equivalent single knife edge obstruction that will replace the triple obstruction by giving the same diffraction loss as the dual obstructions is pr...
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